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by Ryan Daws • Published March 3, 2026 at 11:32 AM
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Physical AI adoption boosts customer service ROI

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The partnership between KDDI and AVITA exemplifies a significant advancement in physical AI by deploying humanoid robots that combine digital intelligence with human-like physical interactions to enhance frontline customer service. Unlike traditional industrial robots, these humanoids are designed to handle complex, unpredictable scenarios such as equipment failures and require sophisticated nonverbal communication skills, including synchronized nodding, eye contact, and facial expressions, to effectively engage with customers. This development leverages AVITAs expertise in avatar creation and KDDIs robust communications infrastructure to enable real-time operation of humanoids in commercial environments. The deployment relies on high

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