Apptio: Why scaling intelligent automation requires financial rigour

Greg Holmes, Field CTO for EMEA at Apptio, emphasizes that scaling intelligent automation effectively requires rigorous financial management, particularly through integrating FinOps capabilities to shift from reactive cost control to proactive value engineering. This approach enables technical teams to monitor resource consumption, such as cost per transaction or API call, from the outset, ensuring that automation projects are financially sustainable as they scale beyond pilot phases. Holmes highlights that many innovation projects fail due to financial opacity during pilots, which often mask future liabilities. He notes that while pilots may demonstrate time savings, they frequently rely on over-provisioned infrastructure, leading