Inside the playbook of companies winning with AI

A recent study by NTT DATA highlights that a select group of companies, representing only 15% of surveyed organizations, are effectively leveraging AI as a core driver of growth through disciplined planning, clear strategic alignment, and enterprise-wide accountability. These AI leaders distinguish themselves by integrating AI deeply into their business models, enabling faster decision-making and delivering higher revenue growth and profit margins compared to their peers. The research emphasizes that successful AI adoption is characterized by a strategic approach where AI is not treated as a supplementary tool but as an integral component of corporate growth initiatives. These companies maintain a strong connection between AI initiatives and