Adobe Foundry wants to rebuild Firefly for your brand not just tweak it

Adobe has launched AI Foundry, a new service that creates bespoke, multimodal versions of its Firefly AI model tailored specifically for enterprise clients. Unlike standard custom models limited to single concepts and image responses, AI Foundry models understand multiple concepts, incorporate a company's brand identity, and generate diverse content across images, videos, and other media, enabling broader use cases. The service involves deep rearchitecting and retraining of Firefly models, with Adobe maintaining strict separation of enterprise IP and ownership of generated outputs. Delivered via the Firefly Services API, AI Foundry functions as an advisory and deep tuning