MTRA
by MIT Technology Review Insights • Published September 3, 2025 at 08:46 AM
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The connected customer

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Advancements in agentic AI, driven by large language models (LLMs) and integrated data systems, are revolutionizing customer experience (CX) by enabling organizations to deliver fast, personalized support at scale while enhancing workforce productivity and satisfaction. Unlike traditional, siloed systems, these AI solutions require a unified platform that seamlessly connects people, data, and decision-making processes across the entire service lifecycle to realize their full potential. Leading organizations are leveraging these AI capabilities to handle increasingly complex and diverse customer queries, providing highly tailored communication and decision support for staff and management. Early adopters report significant improvements in customer satisfaction

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